The stories & perspecties of 20 boys with ethnic minority backgrounds.

— Rockwool Fonden

Credible and sincere report on ethnic minority kids living in Denmark.

This report is a culmination of a year of research into the situations and backgrounds of 20 young boys from minority ethnic backgrounds, living in Denmark. The key challenge with this project was to create a report design with a credible, sincere and personal approach. 
The research was done via conversations, interviews, exercises and games. The boys’ own words present the findings of the report, and this was the foundation for the visual design. 
I wanted to give the report life and playfulness. The freehand drawing style and bright colours make this report engaging and stand out on the shelf.
The report contains a variety of infographics, showing the boys’ timelines, their interests and their family situations. The book is also filled with pull-outs which can be used in social media, reports and presentations. 

Role:
Lead design, layout, illustration

Execution:
198 page soft cover publication. 160w x 240h mm. 

Agency:
Hill+ Knowlton Strategies

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