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Oreo’s 30 Day Wonder Challenge

Illustration & Design

Boosted community engagement between OREO and their cookie-eaters. 

For OREO's SoMe we created 30 challenging tests and twists to make the everyday a little more ‘wonderfilled’ for OREO's customers. As part of Oreo’s ‘wonderfilled’ campaign, we created this ‘30 day wonder challenge’ where each day a new challenge is released on social media. I created the illustrations, which were charming and playful. The campaign received a large response on social media. Selected challenges were also printed as GoCards and distributed around Copenhagen. 

Execution:
Illustration, social media posts

Agency:
Hill+ Knowlton Strategies

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