Somer, sol og MobilePay

— MobilePay

Somer, sol og MobilePay

Art Direction & Design

Targeted communication with a common voice across all media.

Throughout 2016 I designed numerous marketing materials for MobilePay, targeting specific industry organisations. 

MobilePay is a favourite amongst the Danes and is rapidly growing, but is yet to define it’s own visual presence in the market, separate from Danske Bank. This is a challenge when the company is ready to move forward to something new, but is being held back. 

The marketing materials I created for MobilePay gave a fresh new life to their identity, while staying true to the Danske Bank CVI. This work included external advertising, internal communications as well as stationery and sales tools. 

Execution:
Banners, Advertorials, Int. Marketing Communications

Agency:
Hill+ Knowlton Strategies

MobilePay-Banner-v1MobilePay-Banner-v1
MobilePay-Banner-v2MobilePay-Banner-v2
MobilePay-AdvertorialsMobilePay-Advertorials

Exchanges with a touch of wonder

Conference Design

A luxurious conference for partner banks, building strong relationships built on openness and trust. 

In 2017 we helped MobilePay in their efforts to communicate and build relationships with banks across Denmark. We wanted to create an event which was warm and welcoming and gave our guests a sense of openness and trust. After deciding on Koldinghus as the perfect location, we designed branding materials including flags, way-finding and banners. We put together a luxurious goody bag for our guests to take home including branded stationery, a calendar, chocolates

To help guests relax and get into the spirit of the day, they could get a polaroid photo taken in front of the photo wall, and take it home as a souvenir. The day was finished off with a gourmet meal at restaurant Madkælderen.

Execution:
Conference Materials: Banners, Flags, Program, Goody Bag

Agency:
Hill+ Knowlton Strategies

MobilePay-Conference-01-v2MobilePay-Conference-01-v2
MobilePay-Conference-04MobilePay-Conference-04