Release your full potential

— MC2 Therapeutics

MC2 Therapeutics (formerly MC2 Biotek) is an independent pharmaceutical company with a groundbreaking cream technology.  

SUMMARY

MC2 came to us needing to improve their company image which was wasn’t doing it the justice it deserved. It was bogged down in heavy, technical language and an outdated visual design. 

In order to highlight the true value of their product to investors, we focused on patient benefits. I designed the website to be clean, simple and fresh and selected a collection of images which are warm, accessible and strive for the biggest emotional impact.

We delivered a fresh new brand and website to launch them into the American market.

MC2-MockupMC2-Mockup
MC2-BusinessCards-BackgroundMC2-BusinessCards-Background

Execution
Logo, Website, Stationery, Business Cards, Product labels

 

Role
Art Direction & Design

 

Agency
Hill + Knowlton Strategies

 

Next Project:

Liquid Thinkers