Art Direction & Design
Creating the future of CO-RO through collecting and celebrating bright ideas from employees.
The future of CO-RO is all about team work, happy workers and clever ideas. In order to achieve this vision of the future, CO-RO needed a little help from us along the way.
First, we created the concept ‘Liquid Thinkers’ and a visual universe to go with it. We created a communications platform to roll out this ambition and get employees involved in the project. This includes an app where employees can submit ideas, browse and give feedback on their colleagues’ ideas. The ‘Innovation Captain Guidebook’ explains the process to the key ambassadors.